1.	Know your own feet. Look at a pair of your old shoes and check the wear. Does your foot roll inward or outward? Most companies make shoes specifically designed to fit any foot. And fit is the most important consideration when buying shoes!
2.	Shop later in the day. Feet swell as the day goes on, so shoes purchased in the morning may be too snug during afternoon exercise.
3.	Have your feet measured before you start trying on shoes, and wear the socks you will wear during your workout for both measuring and trying on shoes.
4.	Some leather exercise shoes will stretch, but nylon mesh running shoes will remain the same for the life of the shoe. Avoid buying shoes too small thinking they will stretch. The shoes should feel good right off the bat.
5.	If your feet are very narrow or wide, shop around and look for a brand that carries your width. Perfect fit is essential to your foot health and for enjoyment of your activity.
6.	If you are a man buy a man’s shoe. If you are a woman buy a woman’s shoe. This may sound obvious, but the forms on which shoes are made are specific to gender; i.e., a woman’s foot is generally narrower and thinner than a man’s.
7.	Shop around for a store that has experienced salespeople who can discuss your special needs and concerns for stability and durability. Try several different styles, and buy shoes that feel great on your feet. Also discuss your activities with the salesperson – you need the right shoe for your activity. For example, walking shoes should have a good heel stabilizer and a flexible forefoot. If you bicycle for your main activity, a good cross-trainer with a stiff sole may be the right shoe.
8.	When you are trying on shoes, walk around the store and do some moves you will do during your workout. If the shoes don’t feel great, try another pair.
9.	Once you’ve decided on a brand and style, call around for a fair price.